4 MONTH ADVANCED DIGITAL MARKETING
Kickstart your career in accounting with our 4-months ADM program!
- Duration: 4 months
- Course Fee: ₹ 10,000
- Career Opportunities: SEO Specialist Content Marketer Social Media Manager PPC Specialist Email Marketing Specialist Digital Marketing Manager Affiliate Marketer Influencer Marketer Web Analytics Specialist E-commerce Manager
Gain expert knowledge in digital marketing, tools, and real-world strategies to excel in marketing roles.
Course Curriculum
Canva Graphic Designing
- Homepage Explanation How to create a digital visiting card
- How to create YouTube Thumbnail How to create social media post
- Learn about text and Font All about image editing and image effect
- Colour Psychology
- All about logo
- How to edit video
- All about Animation and effect
- Canva important app explanation
- How to create a mockup
- How to create a Responsive form Canva Tips and Tricks
- Understanding the importance of Branding
- All important PDFs of canva
WordPress Website Development & Blogging Class
- A blog is a website or online platform where an individual or group regularly shares content, typically in the form of written articles, called blog posts. Blogging refers to the act of creating and publishing these posts, often on specific topics or personal experiences, to engage and inform readers.
- Ad Revenue: Earning from ads on your blog.
- Affiliate Marketing: Earning commissions by promoting products.
- Sponsored Posts: Getting paid for writing about brands.
- Selling Products/Services: Offering your own items or services.
- Memberships: Charging for exclusive content.
- Freelance Writing: Using your blog as a portfolio for paid writing gigs.
- Header: Logo, navigation menu, and search bar.
- Main Content: Blog posts with excerpts and featured images.
- Sidebar: Recent posts, categories, and social links.
- Footer: Copyright, navigation links, and social icons.
- About Page: Information about the blog/author.
- Contact Page: Contact form or details.
- Comments Section: For reader interaction.
- Archives: List of past posts
1. What is Blog /Blogging?
2. How to Make Money from Blogging?
3. Structure of Blogging website
4. Domain Name
What is a Domain Name?
Definition and importance of a domain name.
How to buy Domain Name?
Steps to purchase a domain name for your website.
How do domain Names work?
Explanation of how domain names work in the internet system.
What is an IP Address?
Understanding the role of an IP address in internet navigation.
Type of Domain Name?
Different types of domain names available.
What is Subdomain?
Explanation of subdomains and their use.
5. SSL
What is SSL?
SSL (Secure Sockets Layer) and its importance for secure browsing.
Why is SSL Important for our Website?
Why websites need SSL to ensure secure communication.
Type of SSL Certificate
Different types of SSL certificates available.
6. Hosting
What is Hosting?
What web hosting is and its role in hosting a website.
What are the things we should keep in mind when we buy Hosting?
Factors to consider when purchasing hosting for your website.
Types of Hosting Services?
Overview of different hosting types (shared, VPS, dedicated, etc.).
How Hosting Works?
Explanation of how web hosting operates and stores your website data.
How to connect Domain with Hosting?
Steps to link your domain name with the hosting service.
7. DNS
What is DNS?
Definition of DNS (Domain Name System) and how it works.
How does DNS work?
How DNS helps translate domain names into IP addresses.
How to select Domain Name
Factors to consider when choosing a domain name.
8. WordPress
What Is WordPress?
Introduction to WordPress as a content management system (CMS).
History of WordPress
Background and development history of WordPress.
Type of WordPress
Difference between WordPress.com and WordPress.org.
What is the Difference between WordPress.com and WordPress.Org?
Comparison between self-hosted WordPress.org and hosted WordPress.com.
How does WordPress Work?
Explanation of how WordPress powers websites.
General Settings in WordPress?
Overview of common settings in the WordPress dashboard.
9. Theme
What is Theme?
Explanation of WordPress themes and how they define the appearance of a site.
What is the Work of Theme?
The role of themes in controlling the layout and design of a WordPress site.
How to Install a WordPress Theme?
Steps to install a theme on your WordPress site.
Required files for Theme
Necessary files for a WordPress theme.
How to Customize Theme?
Steps to customize your WordPress theme using the customizer or child themes.
10. Plugin
What are Plugins?
Explanation of plugins and their role in extending the functionality of WordPress.
How to Install a Plugin?
Steps to install a plugin in WordPress.
Important Plugins for Blogging Website?
Overview of essential plugins for a blogging website.
11. Category
Why is category important?
Importance of organizing posts using categories.
How to make Categories?
Steps to create categories in WordPress.
12. Menu
Why Menu is important?
Importance of creating a menu for easy navigation on the website.
How to make Menu?
Steps to create and manage menus in WordPress.
13. Page
Important page for Blogging Website?
Overview of key pages for a blogging website.
How to make a Blogging Website Page?
Steps to create a new page in WordPress for your blog.
How to customize a Page?
Steps to customize the layout and content of a page in WordPress.
14. Post
What is a post?
Definition and use of posts in WordPress.
How to write a post?
Steps to create and publish a post in WordPress.
How to put an image in post?
Steps to add images to posts in WordPress.
How to Add featured images in post?
Steps to add featured images to posts.
How to add a backlink?
How to add backlinks to posts for SEO purposes.
15. Web Stories
What is Web Stories?
Definition and explanation of Web Stories.
Importance of Web Stories
Why Web Stories are important for engagement and SEO.
How to find keywords / Trends
How to find keywords and trends for your Web Stories.
16. Google
What is the Search console?
Overview of Google's Search Console and its uses.
How to analyze Google Analytics?
Steps to use Google Analytics to track website performance.
What is Sitemap?
Explanation of sitemaps and their role in SEO.
How to apply for Adsense?
Steps to apply for Google Adsense and start monetizing your blog.
E-commerce Website Development on WordPress
- Woocommerce for Shopping Website
- Customization Of E-commerce Website
- Add New Product & Shipping Cost
- WooCommerce Plugin
- Payment Gateway
- Razorpay Integration
- Tax, Shipping, and E-mail Setting12m 35s
- Generate Invoice
- live Chat
- Courses Sell
- LMS Plugin
Business Website Development on WordPress
- Theme Customizer
- important Plugins
- Create Dynamic Page
- Create form
- Live Chat from Your Customer
Search Engine Optimisation
- Importance Of SEO How to Find Keywords?
- What is On Page SEO?
- On-Page SEO
- On Page Seo Factor - Meta Title and Meta Description
- What is Off Page SEO?
- Off-page SEO factor - Link Building
- Off-page SEO factor - Brand Building and content strategy
- What is Technical SEO?
- What is Backlink ?
- Important SEO Tools
- How to write an SEO post ?
- Web 2. O
Google Ads Mastery
- WHY GOOGLE ADS?
- GOOGLE ADS DASHBOARD
- GOOGLE ADS ACCOUNT STRUCTURE
- Reputation Management
- Advanced Features and Advertising
- TYPES OF GOOGLE ADS
- WHAT IS CONVERSION SETUP HOW TO
- CONVERSION SETUP KEYWORD PLANNER
- KEYWORD RESEARCH KEYWORD MATCH TYPE
- KEYWORD THEME MATCHING GOOGLE ADS COPY
- GOOGLE ADS EXTENSION SEARCH CAMPAIGN AND
- QUALITY SCORE LEAD GENERATION GOOGLE
- SHOPING ADS YOUTUBE ADS DISPLAY CAMPAIGN
- AND PLACEMENTS BIDDING SECRETS AND
- A Government of India
- certification program
- CAMPAIGN OPTIMIZATION AUCTION INSIGHTS
- AND IT’S ANALYSIS
Google My Business
- Overview of GMB
- Importance of GMB for local businesses
- Creating a GMB account
- Verifying your business on GMB
- Completing Your Business Profile
- Adding business information (name, address, phone number)
- Setting business hours
- Choosing business categories
- Adding business descriptions
- Uploading photos and videos
- Using the logo and cover photo effectively
- Updating business information
- Adding new photos and videos
- Posting updates and offers
- Managing customer reviews
- Best practices for responding to reviews (positive and negative)
- Creating posts (events, offers, updates)
- Scheduling posts
- Enabling and managing customer messaging
- Responding to customer questions
- Overview of GMB analytics Key metrics to monitor (search
- queries, customer actions) Analyzing customer behavior
- Adjusting strategies based on insights
- Optimizing your listing for local SEO
- Importance of keywords and location
- Encouraging customer reviews and photos
- Using customer content in marketing
1.What is Google My Business (GMB)?
2.Setting Up Your GMB Account
3.Optimizing Your GMB Profile
4.Managing and Updating Your GMB Listing
5.Leveraging GMB Features
6.Understanding GMB Insights
7.Advanced GMB Strategies
Facebook & Instagram Ads Mastery
- Advantages of Facebook Advertising
- Crafting the Best Buyer Persona and CustomerJourney
- Optimizing Facebook Pages for Advertising
- Linking Facebook Business Page with Instagram
- Facebook Business Manager and Ads Manager
- Creating Facebook Business Manager
- Adding Payment Method and Billing
- Hierarchy of Facebook Advertising
- Understanding Campaigns, Ad Sets, and Ad Formats
- Complete Ad Anatomy
- Writing Ad Copy, Headlines, and Descriptions
- Creating Winning Creatives
- CTA Optimization, Metrics, and KPIs
- Reducing CPC and Increasing CPM
- Competitor Research
- Naming Convention for Campaigns
- Campaign Objectives in Facebook Business Manager
- Budget Optimization - CBO & ABO
- Complete Settings of Facebook Ad Set
- Types of Audience (Custom, Saved, Lookalike)
- remarketing and pixel setup
- Basic Audience Targeting (Location, Gender, Age)
- Advanced Audience Targeting (Demography,Interest, Behavior)
- Open, Narrow, Expanded, and Laser Targeting
- Placement and Dimensions of Facebook Advertising
- Creating Lead Generation Ads for FB Marketing
- Creating Instant Forms
Social Media Management and Optimisation
- Account Creation and Types
- Optimizing Facebook Profile/Page
- Content Creation Settings
- Overview: Growth Strategies:
- Content Strategy and Scheduling:
- Account Creation and Types:
- Optimizing Instagram Account
- Content Creation
- Settings Overview
- Growth Strategies
- Trending Audio and Reels
- Content Strategy and Scheduling:
- How to make Professional YouTube channel
- How to select your niche
- Competitor Analysis /VidiQ
- YouTube Setting Overview
- Social Blade tool for Analysis
- YouTube Algorithm
- Keywords and Tips
- how to add i button
- All about YouTube Shorts
- Account Creation and Types
- Optimizing Pinterest Profile/Boards:
- Content Creation Settings
- Overview: Growth Strategies:
- Content Strategy and Scheduling:
- Optimizing LinkedIn Profile/Company Page
- Content Creation
- Settings Overview
- Growth Strategies
- Trending Audio and Reels
- Content Strategy and Scheduling:
- WhatsApp Business Account Setup:
- Optimizing WhatsApp Business Profile:
- Engagement and Communication:
- Settings Overview:
- Bulk messaging
- Creating a dynamic Social Media Calendar.
- Conducting a thorough Profile Audit.
- Setting Monthly KPIs for tracking progress.
- Exploring analytics tools for insights.
- How to schedule post for all Platform at a time
Youtube
Tools and Techniques:
Email Marketing
- Understand how email marketing fits into a digital marketing strategy
- Write effective email copy, subject lines, and preview text
- Test, execute, and optimize an email marketing campaign
- Measure and analyze email campaign results
Content Writing
- Content marketing trends Comprehensive learning
- SEO friendly Article and blog writing
- Social Media Post
- Website Content
- Copywriting
Chat GPT & AI Tools
- Introduction to AI
- Chat GPT - AI Magic Revealed
- Prompt Ideas
- A Government of India
- certification program
- Future of AI
- Use Cases of Chat GPT
- Prompt Demo
- Passive Income Ways through Chat GPT
- How use Chat GPT Smartly to its full potential.
- Smart Prompts
- First Mover Advantages
- A Breakthrough in Machine Learning
- Social Media Content Creation
- Marketing and Advertising
How To crack job
- Techniques of cracking interview
- Impressive talk Techniques
- Speak effectively
- Psychology of interviewer
- Key point of making resume
- Types of communication
How To Start Your On Online Business
- How to start with Minimum Investment
- Strategy of online Business
- How to close sales
- How to create your network
- How to Increase sales
Our Exclusive Features
- Live Session
- Practical Class
- Live Projects
- 100% Internship
- 15 Modules
- Recorded Video
- PDF Notes
- Exclusive Group Access
- 1 Year Hand-Holding support
- Government Approved Certification after the course
- 100% Job Assistance